Fry, Inc. Launches New E-Commerce Sites for The Thompson Group

Ann Arbor, MI—May 13, 2009—Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, launched two new Web sites for The Thompson Group, a direct-to-consumer multi-channel merchant selling products ranging from premium cigars to designer linens and women's apparel.

 

Fry delivered a multi-site e-commerce solution for The Thompson Group’s two brand sites, www.casuallivingusa.com and www.thompsoncigar.com, utilizing the Fry Open Commerce Platform™ (OCP), an e-commerce solution that provides retailers with a feature-rich, scalable online store. As with all sites on the Fry OCP platform, The Thompson Group sites feature robust content management and flexible promotional tools, targeted merchandising capability and refined search.

 

“A multi-site solution that allows us to easily manage, market and merchandise is key,” said Steve Cobden, chief marketing officer for The Thompson Group. “Fry OCP provides us with the tools we need to effectively promote our products online and drive increased revenue.”

 

The new platform has already made an impact. Both sites have seen increased traffic, improved average order, and reduced cart abandonment, providing value that has exceeded forecast. The Thompson Group attributes these improvements directly to the sites’ ease-of-use and OCP’s refined search and merchandising capabilities. In addition to providing the e-commerce platform, Fry also provided creative design for the Casual Living site.

 

“We are thrilled with the outcome of the launch of the Casual Living and Thompson Cigar sites,” said David Fry, president of Fry. “This shows two distinct brands with different promotional needs can be successfully managed with one tool.”

 

About Thompson Group

Thompson and Company is a multi-channel merchant that has sold products direct to the consumer for more than 90 years. Our three primary business lines offer something for everyone: from designer linens to fashion apparel to premium cigars. Casual Living offers a growing assortment of unique, casual women’s apparel. The business is supported by a 76 page catalog mailed monthly with fast and convenient ordering via our fully staffed call center or through our secure website. Thompson Cigar delivers a wide selection of quality cigar products, in all price ranges and suitable for all tastes. With their cigars shipped from one of the largest humidor warehouses in the United States, Thompson customers are assured of always receiving fresh product. The business is supported by a 72 page catalog mailed each month with fast and convenient ordering via our fully staffed call center or through our secure website.

 

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.