Fry, Inc. Launches Checkout Redesign for Panasonic Consumer Electronics Site

Fry, Inc. Launches Checkout Redesign for Panasonic Consumer Electronics Site

Usability testing was key for more streamlined process

 

ANN ARBOR, Michigan - Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, today announced the launch of a redesigned e-commerce checkout process for Panasonic, a market and technology leader in high definition consumer and digital electronics products.

 

After analyzing the checkout process for www.panasonic.com and identifying key challenges based on e-commerce and user experience best practices, Fry conducted usability testing and heuristic evaluation to provide a new user interface and creative design for the site’s consumer electronics checkout.

 

Fry formed a focus group based on Panasonic’s customer demographics and gave participants a scenario involving a specific purchase on the site. Findings indicated that customers wanted more visible shipping information, better visual cues for adding products to the cart, and clearer indications of order and security messages due to the number of large purchases made.

 

“We wanted to optimize our current checkout process and sought a redesign based on concrete principles and research,” said Merwan Mereby, Panasonic’s vice president, new business development and eBusiness. “Fry’s knowledge and experience with e-commerce best practices and their in-depth look into our process was essential and ultimately produced the clear, user-friendly checkout our customers wanted.”

 

Due to the site redesign, Panasonic customers now experience a more streamlined purchase process. In addition to shipping and billing information displayed on one page, customers will see a progress bar with numbered steps as a visual reminder of the process. The new checkout also features an order summary pod that appears along the right side of the page throughout the process to provide the customer with a clear understanding of all charges, including tax and shipping.

 

“This is another great example of how Fry helps companies increase conversion online,” said David Fry, president of Fry. “By making the checkout process simpler and easy to use on customer-facing pages, Panasonic will see a significant decrease in shopping cart abandonment as well as gains in revenue from transactions that previously were not being completed.”

 

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

 

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

 

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.