Godiva.com Relaunched as the Destination for All Things Chocolate

Godiva Chocolatier Launches New Design for Web Site

New York, New York – October 6, 2009 – Godiva Chocolatier today announced the debut of the new Godiva.com. The redesigned site lends a delicious new dimension to the company’s online experience – from the aesthetic of the site’s design to its deliciously expanded range of chocolate products. In addition to a stylish, more modern design, the site will introduce a new, undeniably indulgent selection of baked goods such as brownies and cupcakes.

 

Godiva launched the newly designed site in conjunction with its e-commerce partner of 15 years, Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS). Fry modernized the layout and creative design, updating and streamlining the site navigation and taxonomy. In addition, the team re-approached the creative direction for photography, creating richer chocolate imagery to stimulate user’s appetites as they browse the site’s pages.

 

"Fry has been part of our e-commerce team for 15 years," said Kim Land, Vice President Godiva Direct, Godiva Chocolatier. “Its understanding of our brand and creative direction is invaluable and we are excited to offer our customers another outstanding online experience. The new Godiva.com looks incredible and we are thrilled.”

 

The site’s most significant chocolate addition, launching November 1st, is the creation of the “Bakery Shop” featuring an indulgent selection of baked goods and gift baskets available exclusively on Godiva.com. Open 24 hours a day, the shop boasts items such as rich chocolate brownies, delectable cupcakes and a heavenly three layer chocolate cake. Not to mention a chocolate fondue dipping set and a variety of items that take breakfast in bed to a whole new level. The Bakery Shop adds to an already comprehensive set of chocolate indulgences – from gift boxes, cocoa, biscuits and coffee to gift baskets to wedding favors and more.

 

The redesigned site includes an expanded navigation that highlights the breadth of available products. Product pages have been enhanced to show more chocolate images, greater product detail, and visibility into the chocolate pieces inside each box. The “Share” feature on every page allows customers to forward Godiva favorites to friends, family, and associates through Facebook, Twitter, and MySpace, or via email. All of these enhancements are supported by a new, streamlined checkout process that allows customers to make their purchases quickly and easily.

 

“Fry’s relationship with Godiva began with the launch of its first e-commerce site,” said David Fry, founder of Fry, Inc. “Over the last decade and a half, we have further strengthened that relationship as both of our businesses have grown and we are honored to continue to offer Godiva superior creative direction and e-commerce best practices.”

 

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years. www.GODIVA.com.

 

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at

www.fry.com.

 

Media contacts:

 

New Godiva Baked Goods/Godiva: Alana Radmin – Alison Brod Public Relations - Alana@AlisonBrodPR.com or 212.230.1800 OR Natalie Ferro – Natalie@AlisonBrodPr.com or 212.230.1800

 

Website Redesign/Fry: Tim Wieland - Airfoil Public Relations – 248.304.1414 or wieland@airfoilpr.com.