Fry, Inc. and Pendleton Woolen Mills Partner on New Site

ANN ARBOR, Michigan – Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, today announced Pendleton Woolen Mills has engaged Fry for the replatform, design and hosting of its www.pendleton-usa.com site.

 

Scheduled to launch summer 2009, Fry will build the site using its Open Commerce PlatformTM (OCP), an e-commerce solution that enables retailers to quickly and economically develop an online store and expand their e-commerce business. OCP will allow Pendleton’s small dedicated staff to better manage merchandising and promotions. Fry's OCP will be integrated with CommercialWare's CWDirect Order Management, another solution in the MICROS-Retail portfolio, as part of an overall cross channel strategy.

 

“Fry’s reputation delivering world-class retail e-commerce sites brings great value to the project,” said Peter Bishop, E-commerce Manager for Pendleton. “In addition to its branding expertise, we are excited about the flexibility and ease-of-maintenance that OCP provides.”

 

Selected for Fry’s full-service capabilities in multi-channel retail, e-commerce development, creative design and hosting, the launch of the site will reflect Pendleton’s 100 years of providing the best in quality and American-made woolen products.

 

“We are thrilled to partner with a company rich in history, and to help Pendleton better represent its story, value and products to today’s consumer,” said David Fry, President of Fry. “We look forward to helping Pendleton take its business into the next 100 years.”

 

About Pendleton Woolen Mills

Pendleton Woolen Mills is a sixth-generation, family-owned apparel and blanket manufacturing company with corporate headquarters in Portland, Oregon, and woolen mills in Washington and Oregon. The company manages wool manufacturing from purchasing wool directly from the growers to selling the finished garment or blanket/home product. The company now offers a complete selection of exclusive, seasonal apparel for men and women in superior-quality, nonwool fabrics. This year Pendleton celebrates 100 Years of Weaving America’s Spirit to commemorate the century since the first Pendleton blanket rolled off the looms in Pendleton, Oregon. Pendleton products are available Online, in Pendleton catalogs, at select department and specialty stores, and at Pendleton retail stores nationwide. For more information, visit www.pendleton-usa.com.

 

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.