Relate Retail CRM

Retail CRM

Most retailers collect a wealth of customer information that is invaluable for marketing purposes – information specific to your customers’ preferred channels and locations, shopping preferences and buying habits. However, many retailers don’t have the mechanisms in place to leverage the information for action and maximum advantage.

Improve Marketing Effectiveness

Relate is a retail specific, customer relationship marketing (CRM) solution that unifies marketing and planning management while providing the tools, analytics, and customer specific information to optimize your promotional activities. With Relate, you can manage customer names and histories, operate stored value programs, issue loyalty points, build and stratify segments, and launch and measure targeted campaigns. Furthermore, you can focus efforts on high return opportunities, reduce waste, and improve top line revenue with more effective promotions.

Relate gives you the flexibility, options, and control to dramatically improve your marketing campaigns:

• Optimize campaigns by targeting your message to specific market segments
• Increase shopping frequency
• Build relationships at POS
• Track and report on results
• Minimize waste
• Motivate customer loyalty

Deploy easily in any retail environment

Relate is composed of three modules that enable you to implement loyalty, gift card, and customer management programs, each supported by segmentation and campaign management tools.  Plan campaign execution through the mail, email, in-store, or a tailored combination of several channels, and even incorporate your POS to create real-time marketing programs. The Java-based solution is platform and database neutral and can be cost-effectively installed in virtually any retail environment.

See how Relate can improve your marketing effectiveness while directly impacting your top line revenue.  Download the data sheet here.