Direct Commerce

Seizing the Opportunity to Achieve Growth

As a player in the direct commerce marketplace, you’re fortunate to be in a field that’s experiencing double-digital growth. Better yet, powerful new technologies are available to give you an edge in capturing market share and enhancing operational efficiency.

 

For example, a recommendation engine can enhance revenue by offering smart upselling suggestions, either directly to a website visitor or through a call center agent. Social networking tools allow you to create interest-driven communities that keep visitors coming back to your site. With flexible ordering, payment, and shipping capabilities, your customers can choose what’s most convenient.

 

Putting advanced functionality at your service

But who’ll help you quickly harness those new technologies to drive growth? Look no further than MICROS-Retail, which offers all these capabilities and more. MICROS-Retail’s industry-best solutions for direct commerce give you everything you need to successfully engage consumers via the web or call center, capture, and maximize the transaction, efficiently fulfill the order, and measure the effectiveness of your operations to continually improve performance.

 

All the pieces, and they all fit together

Our modular, integrated solutions support direct commerce transactions – and related business processes - from end to end.

• A powerful commerce storefront helps you build site traffic, motivate visitors to linger and buy, and efficiently capture transactions.
• Order management capabilities ensure accurate, timely fulfillment of orders and the flexibility to easily adjust orders before, during or after a transaction has been completed.
• Integrated CRM, loyalty and stored value capabilities let you track and manage customer relationships, reward purchasing behavior, and precisely target demographic groups with tailored offers.
• Merchandise and supplier management allows you to efficiently manage information exchange, transactions, and drop-shipping arrangements with all your suppliers.
• Business analytics enhance decision-making by giving you the tools to measure and fine-tune the effectiveness and efficiency of your operations including inventory, suppliers, staffing, and growth initiatives.

Designed with people in mind

Above all, MICROS-Retail solutions are designed with people in mind. Extensive ease-of-use features help maximize convenience and efficiency for your customers and let you flexibly tailor the system to support customer-friendly policies. Reflecting our extensive knowledge of retail operations, our solutions also streamline business processes, allowing your employees to work more productively, effectively, and self-sufficiently.

 

Designed with the business in mind

Integration with back-office systems, combined with powerful analytics, give you complete visibility into your direct commerce operations. With a view of the business that is both comprehensive and timely, you have a better understanding of your current performance, key strengths that should be reinforced, and weaknesses that need to be addressed.

 

And, with our modular, integrated solution suite, you can deploy only the capabilities you need today and easily enhance your environment over time, as your needs change.