ANN ARBOR, Michigan – April 29, 2009 – Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, today announced its selection as the e-commerce partner for Charming Shoppes, Inc. (NASDAQ: CHRS), a leading multi-brand specialty apparel retailer specializing in women’s plus apparel.
The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for Charming Shoppes’ three core brands, Lane Bryant, Fashion Bug, and Catherines Plus Sizes.
Scheduled to launch fall 2009, Fry will build the sites using its Open Commerce PlatformTM (OCP), a multi-site e-commerce solution that includes an integrated order management system and call center application designed to bridge seamlessly the gap between Charming Shoppes’ stores and online channels. Fry will also support integration with Charming Shoppes’ POS system to allow store associates to reference, order, and ship online products that are not available in the store directly to the customer.
Fry’s re-launch of Charming Shoppes’ three branded apparel websites will enable the Company to better fulfill its mission to serve the lifestyle apparel needs of women wearing plus size apparel by offering the very best in service, selection, value and fit. Each site will include Web 2.0 features, such as quick-look and persistent cart, as well as innovative widgets for a more engaging user experience.
“We are thrilled to partner with Charming Shoppes. The complete end-to-end multichannel solution will assist each brand in reaching its fullest growth potential and building a community with its customers,” said David Fry, president of Fry. “We look forward to a long-term partnership with Charming Shoppes.”
About Charming Shoppes, Inc.
At January 31, 2009, Charming Shoppes, Inc. operated 2,301 retail stores in 48 states under the names LANE BRYANT®, FASHION BUG®, FASHION BUG PLUS®, CATHERINES PLUS SIZES®, LANE BRYANT OUTLET®, and PETITE SOPHISTICATE OUTLET®. Charming Shoppes, Inc. operates apparel brand e-commerce sites lanebryant.com, fashionbug.com and catherines.com. Please visit www.charmingshoppes.com for additional information about Charming Shoppes, Inc.
About Fry, Inc.
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.
