Site Management
Today, attracting and retaining customers requires more than just a pretty interface. Customers want a current and personalized experience. OCP's site management tools ensure that business uers can easily keep the product catalog current, efficiently capitalize on merchandising opportunities, create personalized experiences for customers, and manage orders. These powerful tools offer a centralized site management solution for multiple sites within a single OCP implementation.
Site Manager's Key Benefits
- User-friendly drag and drop interface allows non-technical business users to manage the site and create new experiences.
- Flexible product management allows for both manual and automatic product and merchandising updates.
- Continuous analytical processing evaluates customer actions and delivers appropriate merchandise, content, and pomotions.
- Segment customers dynamically based on a broad, extensible set of events and conditions.
- Integration with data across your enterprise results in a true multi-channel experience.
- Single instance of site manager for all sites within a single OCP implementation.
Features
User Management
- Roles-based security
- Enforced password expiration and rotation
- Management of administrative users, roles, and groups
- Activity logging / auditing mechanism
Business Partner Account Management (B2B Module)
- Business profile
- Address book
- Allowed payment method(s)
- Purchase order entry rules
- Order minimum value
- Free shpping based on order value
- Buyer association
Catalog Management
- Catalogs and categories
- Products, SKUs, and ensembles with built in workflow
- Global product updates
- Merchandising ? cross-sells and upsells
- Automated merchandising by purchase aggregation
- SEO meta descriptions and keywords
- Visual merchandiser enables rules based product assortments (B2C and mobile modules only)
Content Management
- Schedule, approve and preview page content
- Various content types and formats
- Preview Web site in past, present and future
- Vanity URL administration
Experience Management
- Dynamic customer segmentation
- Delivery of content, promotions, and email
- Support for A/B testing
- User-friendly drag-and-drop interface
Search Administration
- Index management
- Thesaurus entries
- Search redirects
Reporting
- Customer-targeting insight
- Orders
- Erroneous catalog data
- Call Center and Order Management System reports
- Promotion report
- Web site activity and audit records
System Tools
- Job monitor and cache statistics
- Performance profiling engine
- Import / export
- Reporting tool integration